Globalization is defined as the process of integrating, developing, creating and marketing a product projected for a global audience as well as its distribution to the international market. It is now the worldwide trend in doing business. It combines the processes of localization and internationalization.
Localization is the process of adapting a product to meet the language and cultural requirements of a target market, while internationalization is the process of increasing a business’ involvement in the international market. Globalization boosted the translation industry because it increased the interactions of various people and cultures all over the world.
In addition, the rise of online businesses and Internet transactions has increased the demand for translation services. There is now a need to produce promotional materials and advertisements in various languages such as English, German, French, Spanish, Portuguese, Italian, Dutch, Danish, Norwegian, Swedish, Finnish, Greek, Hungarian, Polish, Slovakian, Slovenian, Serbian, Romanian, Bulgarian, Czech, Croatian, Bosnian, Macedonian, Albanian, Estonian, Latvian, Lithuanian, Belarussian, Ukrainian, Georgian, Turkish, Hebrew, Arabic, Farsi, Hindi, Chinese (traditional/simplified), Indonesian, Korean, Japanese and more.